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Bangladesh is participating as a co-organiser in the Mekong-Lancang Fruits Festival 2026 for the second consecutive year, seeking to expand the presence of Bangladeshi fruits and agricultural products in the Chinese market.
The festival will begin on Friday (August 21) at Tongde Kunming Plaza in Kunming, the capital of Yunnan Province, bringing together fruit producers, exporters, buyers and business representatives from the Mekong-Lancang region and beyond, according to a press release issued on Thursday.
Several Bangladeshi companies are taking part in the event, showcasing fresh and dried fruits as well as a range of agricultural and processed food products.
Their participation is expected to provide opportunities to establish direct business links with Chinese buyers, importers and international traders.
The festival aims to promote agricultural trade among Mekong-Lancang countries and strengthen cooperation in fruit production, processing and exports. It will feature fruit exhibitions, product sales, business networking and opportunities to explore new markets.
Bangladesh’s participation has been strengthened by an agreement between the Export Promotion Bureau (EPB) and the Department of Commerce of Yunnan Province.
Under the memorandum of understanding, Bangladeshi businesses can access several trade facilitation facilities in designated areas of Yunnan, including rent-free bonded warehouse facilities, offline exhibition spaces, product promotion through online commodity platforms and expedited customs clearance.
Officials and exporters expect these facilities to help boost Bangladesh’s agricultural exports to China by reducing logistical barriers and improving access to the market.
Bangladesh first participated in the Mekong-Lancang Fruits Festival last year, showcasing its agricultural and processed food products to international buyers.
This year’s participation marks a further expansion of the initiative, giving Bangladeshi producers and exporters greater opportunities to engage directly with global buyers, importers and potential business partners.
China’s vast consumer market offers significant potential for Bangladeshi agricultural products, particularly mangoes, jackfruits, lychees and other fruits and farm products.
Greater access to the Chinese market could also attract investment in Bangladesh’s agricultural sector, diversify the country’s export basket and strengthen its position in international supply chains.
Bangladesh’s participation in the festival is therefore being viewed not only as an opportunity to showcase local products but also as a strategic effort to establish a long-term presence for Bangladeshi agricultural goods in China and create new avenues for export growth.