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Bangladeshi AI-powered workforce management platform Tipsoi has unveiled a new brand identity as it accelerates its international expansion, with its technology now being used in 11 countries.
Developed by Bangladesh-based Innovace Technologies, Tipsoi introduced a redesigned logo, available in both Bangla and English, along with a refreshed visual identity and branding framework. The overhaul also includes updated design elements and customer communication materials aimed at delivering a consistent brand experience across domestic and international markets.
The company said its AI-driven workforce management software, combined with biometric and access control technologies, helps organisations enhance security, improve productivity and increase operational efficiency.
Founded by a team of engineers from the Bangladesh University of Engineering and Technology (BUET), Tipsoi currently serves more than 1,200 organisations through over 10,000 active devices, with more than 238,000 users worldwide.
Beyond Bangladesh, the platform is used by airports, banks, educational institutions, factories, healthcare providers, NGOs and other organisations in countries including the United Arab Emirates, Mauritius, Malaysia, Türkiye and Pakistan. The company is also pursuing further expansion across the Middle East, Europe and Asia.
Tipsoi officials said it launched the new brand identity after achieving nearly threefold growth in both local and international markets in 2025. The company plans to maintain that momentum in 2026 by strengthening its global presence and increasing investment in artificial intelligence and smart hardware research.
“A brand evolves along with the company,” said Arnav Sikder, Head of Marketing at Tipsoi. “Our technology, platform and ambitions have all grown. This new identity reflects that journey and will help us present Bangladesh-built technology more effectively in global markets.”
Tipsoi’s international expansion is being supported by investment and accelerator firms Accelerating Asia and Orbit Ventures, which help promising Asian technology companies scale their businesses.
The company said the new branding will be rolled out gradually over the coming months across its software platform, biometric and access control devices, website, mobile app and other customer-facing services.