Play store
One hundred employees working under bKash distribution houses have been honoured for creating innovative digital content as part of the company’s “Eid-er Chad Akashe, Salami Din bKash-e” campaign held during Eid-ul-Fitr.
The campaign encouraged field-level distribution channel employees from across the country to produce and share creative Eid Salami-themed content on YouTube and TikTok, aiming to boost digital engagement and customer awareness.
According to bKash, participants created and published more than 7,000 pieces of content on the two social media platforms during the campaign.
The winners were selected based on the creativity of their content, audience engagement and overall presentation quality.
The award recipients from different parts of the country were recognised at a ceremony held recently at a convention centre in the capital.
Popular singer Sabrina Ehsan Porshi attended the event alongside bKash Head of Distribution and Retail Business Mohammad Irfanul Huq, Head of Digital Assets and Communications Ishtiaque Shahriar and other senior officials.
The programme concluded with a cultural performance celebrating the creativity, talent and contributions of the company’s field-level employees.