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Raido, the electric scooter brand of leading Bangladeshi conglomerate RFL Group, has launched a nationwide ‘Scratch and Win’ campaign, offering customers guaranteed gifts, cashback and opportunities to win trips to Thailand and Cox’s Bazar.
R N Paul, managing director of RFL Group, formally inaugurated the campaign at the Pran-RFL Group headquarters in Badda, Dhaka, on Saturday.
The campaign will continue until December 31, allowing customers who purchase any Raido electric scooter during the period to participate in the promotional offer.
Under the campaign, customers will receive scratch cards with their scooter purchases, giving them the chance to win smartphones, Bluetooth headphones, smartwatches, backpacks and bicycles. Every eligible customer will also receive a guaranteed cashback of at least Tk 1,000, according to the company.
In addition, one selected customer will win a trip to Thailand and another a trip to Cox’s Bazar each month as part of the campaign.
Speaking at the inauguration, R N Paul said public interest in environmentally friendly electric vehicles was growing in Bangladesh.
“Through Raido, we are committed to ensuring modern, affordable and convenient mobility for people,” he said.
He added that the initiative aimed to bring the benefits of Raido and electric mobility to customers across the country while making the brand’s products and services more accessible.
Raido Head of Marketing Shariful Islam said the ‘Scratch and Win’ campaign was more than a promotional activity, describing it as a way of expressing the company’s appreciation for its customers.
He said customers would receive instant gifts through their purchases while also getting opportunities to enjoy additional benefits, including trips to Thailand and Cox’s Bazar.
The company expects the initiative to strengthen customer engagement and confidence in the Raido brand, he added.
Customers can participate by purchasing Raido electric scooters from authorised Raido showrooms nationwide, Duranta Sports Galleries and the e-commerce platform Othoba.com.
After purchasing a scooter, customers can scratch the card and claim their designated prizes by following the prescribed procedure.
Raido Business In-charge Md Taimur Hasib, Chief Marketing Officer Md Munim Morshed, Head of Sales Mostafizur Rahman, Brand Manager Minhajur Rahman, Ankhi Khatun and other senior officials attended the inauguration ceremony.