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The Busan Tourism Organization (BTO) has launched the 2026 Revisit Busan Pass Promotion, offering special rewards to international travelers returning to the South Korean port city.
The campaign targets Free Independent Travelers (FITs) who have previously visited Busan and purchase a new Visit Busan Pass for their next trip. It comes as regional low-cost carriers expand flights to Busan from Taiwan, Japan and Southeast Asia.
Eligible visitors will receive Busan Pay credits worth up to KRW 20,000, which can be used like cash at participating local businesses across the city. Travelers purchasing the 24-Hour Pass or BIG3 Pass will receive KRW 10,000, while buyers of the 48-Hour Pass or BIG5 Pass will receive KRW 20,000.
To claim the reward, applicants must submit their Visit Busan Pass purchase details, upload proof of a previous visit to Busan—such as a Gimhae International Airport e-ticket or hotel receipt—and verify their Busan Pay account through a multilingual promotional website.
BTO said the campaign is designed to thank returning visitors and encourage more international tourists to experience Busan’s attractions and hospitality.
The promotion will run on a first-come, first-served basis until the allocated budget is exhausted. Full details are available on the official Visit Busan Pass website and mobile app.
